The Apple Brand

Apple is a very dominant force in the hardware and software industry. With countless products such as the iPod, iPhone, and the Mac, Apple is a force of nature. But are Apple products really worth the cost?

The new iPhone X started at $1000! One thousand dollars for a phone?! That figure is mind blowing. But there is good reason for that price, and a reason that people are still willing to pay $1000 for a phone. It all comes down to the Apple brand.

Apple, as you may know from the previous post, “The Power of Apple”, launched the landmark iPhone in 2007. Since then, Apple has been dominating the industry. Even back then, the iPhone was almost like a status symbol that people would flash to each other to show that they were cool and techy. And right now isn’t any different. Back when the iPhone 6 came out, my dad would joke about flashing it out in his office as a show off gesture. Apple has become a symbol of a good, quality product. They first planted this idea on the ground with the iPhone, and then kept making the product better with newer versions of the iPhone.

Before I became acquainted with the quality of an Apple product, I thought that $1000 was way too high for a phone, and was surprised that the phone even sold well. But then my mother got a Mac Book. When she asked me to carry it, I was baffled by how light it felt. It was even lighter than the Chromebook I use for school, and that is about half the general size! I then opened the ultra thin lid to reveal a nice, glowing keyboard. The letters would glow slightly, making for easy typing. The keyboard also felt nice in my hands, it was a pleasure to type with it. But the one thing that impressed me the most wasn’t necessarily the biggest feature on there. One day when my mom made me charge the Mac Book, I guided the cable close to the Mac Book, and to my bewilderment, the charging cable was magnetic! Who knew that you could make the long lasting charging cable even better? The very fact that they had thought out the design so well, made it feel and look nice, it all made for a very satisfying experience while using the Mac Book.

The magnetic charging cable wasn’t necessarily a huge improvement. But it was unique, and elegant. The designers of this product must have perfected every nitpick of the design, down to the charging cable. This experience with the Mac Book showed me the quality of an Apple product. And although the Mac Book may not be totally revolutionary in its functionality, the very quality and feel of the product allows it to be a very dominant product on the market today.